A corporate logo can be very important. It should be recognizable and memory yet should also speak for what you do or what you stand for. It should be something that looks good on a billboard and is recognisable from a distance and ultimately simple in nature.
Keep it Simple
Complicated logos with lots of text, or detail tend to be difficult to work with. For example, many companies will have an embroidered logo on their staff shirts at some point. If your logo cannot scale or be replicated with thread on fabric, you might have an issue here!
Changing your logo
Many companies will also change their logo over time, sometimes this is necessary, but changing a logo is a very expensive process, think about all the things your logo appears on which will need to change. You shouldn’t be changing your logo if you cannot afford to, or at least if you do have to upgrade it, keep it similar enough that people recognise it and don’t need to have it explained or advertised to them.
How well do you know logos?
There’s a series of good logo quizzes out there by Good/Bad Marketing.
See if you can pass these fun logo quizzes:
How good is your logo knowledge? Can you get 100% on these fun logo quizzes? Challenge your friends, family and coworkers with these to see whose logo knowledge is best! It is far cheaper than buying The Logo Game board game!
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